SALITOS Tequila Spirits win at the London Spirits Competition

At this year’s 5th London Spirits Competition, both SALITOS Tequila Spirits gold and silver edition convinced the jury and won bronze medals. The award is considered the ultimate seal of approval in the global spirits industry. To receive this distinction, SALITOS Tequila Spirits needed to score highly in three different categories: quality, value, and packaging.

 

The London Spirits Competition stands apart from other spirits competitions by awarding spirits for their drinkability. Where other competitions focus solely on technical competence and distilling prowess, the London Spirits Competitions goes further to evaluate a spirit for its all-around excellence – in the way it tastes, looks and the value it provides. They believe that this golden triangle makes spirit drinkers more likely to buy and drink the spirit either from a retail store or at a bar or restaurant and want to laud this.

 

CEO Sid Patel of event organizer Beverage Trade Network mentions that “Spirits brands consumers are looking for an-round experience when drinking a spirit. The spirit needs to hit all the right notes to be enjoyed again and again. So, at the London Spirits Competition, we evaluate characteristics that contribute to a spirit’s overall drinkability. Along with the quality, spirits are assessed for their appearance and value.”

 

The judging panel consisted of spirits industry experts with commercial buying responsibility. Spirits were judged based on three primary criteria – quality, value, and packaging.

 

“We are extremely delighted that our SALITOS Tequila Sprits both performed so well. These medals demonstrate that we produce the kind of spirits that bar managers and mixologists want to use and that consumers enjoy choosing and drinking,” explains Cord Hendryck Vinke, Marketing Director of the MBG Group.


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