effect® FLAVOURED TASTES

effect® – a classic energy drink – has been a success since 2002. As a strong brand, effect® continues to stimulate the market with new flavours. The flavours and packaging are designed based on well-founded target group analyses. The results speak for themselves with over 10 millions cans sold in Germany alone in the first year since initial product launch. The design and taste of effect® are unmistakable, making the brand unqiue and instantly recognisable. We call it the effect® effect.