Effective immediately, the Maritime & Mercantile International LLC (MMI) will take over the full distribution rights for the premium mineral water ACQUA MORELLI in the United Arab Emirates (UAE).
Since its market entry in 2013 ACQUA MORELLI has grown enormously in the UAE becoming one of the biggest export markets for the premium mineral water. Now, this growth will boost with the exclusive distribution agreement between MMI and the MBG Group – brand owner of ACQUA MORELLI.
As a subsidiary of the Emirates Group, MMI is a dynamic marketing, sales and distribution organisation with a comprehensive selection of premium and super premium spirits, as well as the largest wine portfolio and quality beers in the UAE.
Headquartered in Dubai, MMI and its associates hold the number one alcohol distributor position in the UAE and Oman, and possess significant travel retail experience through supplying leading duty free retailers in the region and as the operator of Duty Free Dubai Ports. A perfect fit for the premium brand ACQUA MORELLI.
With more than 250 litres per inhabitant and year, the United Arab Emirates has the highest water consumption worldwide. Consumers however do not only expect to have plain water. They are more selective in their choices and appreciate an excellent mineral water, meaning they request great and pure taste as well as outstanding packaging. Not only does ACQUA MORELLI offer pure pleasure in taste, it also stands out due to its unique and sublime packaging features. The individually designed, deep blue-coloured bottle is elaborately embossed and has a brilliant label made of silver foil.