From the initial idea to the finished product: We put in our passion, knowledge and experience from beginning to end.

All of our brands are developed with tender loving care and our reward is that they are loved by consumers:

  • effect® exceeds the 270,000 hl mark in Germany in 2020
  • SALITOS is represented in over 56 countries worldwide
  • SCAVI & RAY is the No. 1 Prosecco in the German gastronomy
  • THREE SIXTY VODKA was developed by MBG in 2004 – in 2018, the brand is in second place in the premium segment of the Vodka category with a 29.8% increase in sales*

*Source: The Nielsen Company: Vodka Report (January to April 2018). Sales converted to TSD 0.7 litre bottles (off trade + DM). The brand “Three Sixty Vodka” was sold in 2011. In early 2019 the distribution agreement with MBG was terminated.


In the gastronomy sector

We are specialists in creative marketing solutions and successful brand management. Our comprehensive knowledge and experience ensure that we hit the mark – time and time again. We aspire to leave a strong emotional aftertaste with consumers. It is in the gastronomy sector where you will find our brands at home. This is where the journey starts for many of our products and this is where our drive for success starts.

In the trade

It’s in the bars and nightlife where we stage our brands as unique consumer experiences. This appeal resonates with our trade customers too. To date our brands are available at over 40,000 off trade accounts and delivered through a network of over 800 wholesalers. You will also see our portfolio represented at over 12,000 service stations and forecourts. All of this activity is backed by our fully trained specialist account managers along with first class trade support and merchandising.

The consumer remains at the forefront of everything we do

We aim to make our brands available to consumers everywhere and at any time. Whether experiencing them on a night out, as an accompaniment to great food, or for enjoying at home. Our brands are playing a part in the lives of more and more consumers every day. Our accessibility through all of the top social media channels enables us to have an ongoing dialogue with our fans.