IF IT’S LIQUID, WE LOVE IT ESTD. 1993
The foundation of P.O.S. Marketing + Vertrieb GmbH in 1993 marked the beginning of a global success story. The MBG Group has always had a special place in the beverage market because of its clear growth course. Our innovative own-name brands, reputable sales brands, convincing conceptual work and incredible dynamism allow us to create strong on- and off-trade brands across the globe. The MBG Group, which employs 250 people, has an annual revenue of more than 200 million euros and an output of over a million hectolitres.
2021
Product launch of Salitos Pink in Spain
2020/2021
Expansion of the HENDERSON AND SONS
range with three nuts (Crunchy/Wasabi/
Sweet & Salty) and two quinoa snacks
(Hot Chilli/Spicy Tomato) –
effect® Vodka & Guava Premix
2020
Product Launch Scavi & Ray Prosecco DOC Rosé
2020
Product launch effect® BCAA (4 varieties)
2019
Distribution rights for the brand MERMAID GIN
2019
Launch of the brand 9 MILE Vodka
2019
Product launch effect® BLACK AÇAÍ,
effect® Cola Zero, Cola Orange Zero
and Sport Active / Facelift of the
effect® Vodka & Energy can
2019
effect® Red Dot Design Award 2019 Winner
2019
Product Launch MAHIKI Premix Cocktails:
MAHIKI Passion Fruit and MAHIKI Pineapple
as well as MAHIKI White Coconut
2019
Product Launch SALITOS Cerveza
and SALITOS Tequila Spirits
2019
Product launch four SCAVI Premix cans
2019
Distribution rights for the brand
PUERTO DE INDIAS
2017/2018
Proportionate acquisition of Taihiti Ltd.
Exclusive distribution rights for the entire
MAHIKI rum range / Acquisition of distribution
rights for the SILENT POOL GIN brand
2017/2018
Premix cans GOLDBERG /
Extension of the GOLDBERG range
with INDIAN HIBISCUS TONIC and
JAPANESE YUZU TONIC
2017/2018
DOS MAS HAZEL Shot, SUCCO DI MORELLI
Bellini, effect® new flavours (5 Varieties),
ganic® teas (Austria), Lineextender JOHN’S
2017/2018
Schneider & Levi product range
2017/2018
Acquisition of distribution rights for the
AriZona brand / Expansion of the
HENDERSON AND SONS range
with four popcorn tastes
2016
Product Launch SCAVI & RAY Al Cioccolata,
SCAVI & RAY Lambrusco and Moscato /
Exclusive SCAVI & RAY Oktoberfest Edition
2016
Product Launch HENDERSON AND SONS
Tortilla Chips, HENDERSON AND SONS Dips,
HENDERSON AND SONS Nuts,
HENDERSON AND SONS Frozen Smoothies
2016
Product Launch SALITOS Blue /
DOS MAS Kiss Shot /
Cazcabel Tequila Reposado
2016
Acquisition of the distribution rights for
the brands DICTADOR Rum and Muli 68 /
Expansion of the GOLDBERG Range
with GOLDBERG Ginger Beer
2015
effect® German Supporters Edition wins
the German Design Award 2016
2015
Productlaunch effect® 1L-Can / SCAVI & RAY
PROSECCO SUPERIORE VALDOBBIADENE
DOCG / SALITOS TEQUILA/ICE Alubottle /
GOLDBERG Bone-Dry Tonic / DOS MAS PiNK
SHOT and DOS MAS FiRE SHOT
PROSECCO SUPERIORE VALDOBBIADENE
DOCG / SALITOS TEQUILA/ICE Alubottle /
GOLDBERG Bone-Dry Tonic / DOS MAS PiNK
SHOT and DOS MAS FiRE SHOT
2015
Launch of the brands IL SANTO and KVASS
2015
Acquisition of worldwide distribution rights for
the brand AQUA GYM /Acquisition of distribution
rights (Spain/Germany) for the brands CAZCABEL,
REKORDERLIG and Feel Good Teas
the brand AQUA GYM /Acquisition of distribution
rights (Spain/Germany) for the brands CAZCABEL,
REKORDERLIG and Feel Good Teas
2014
Productlaunch of SCAVI & RAY ALKOHOLFREI,
SCAVI & RAY ALKOHOLFREI ROSATO, SCAVI & RAY
ALKOHOLFREI IL ROSSO, SCAVI & RAY
ALKOHOLFREI IL BIANCO and SCAVI & RAY
PROSECCO MOMENTO D’ORO / Productlaunch
THREE SIXTY VODKA BLACK 42 EDITION /
Expansion of the GOLDBERG Range:
GOLDBERG Soda Water / effect® German Supporters
Edition wins the Red Dot Award 2014
2013
Launch of the GOLDBERG, SEARS and ACQUA
MORELLI brands / Winner of the red dot design
award 2013 for the outstanding design of the
GOLDBERG brand
MORELLI brands / Winner of the red dot design
award 2013 for the outstanding design of the
GOLDBERG brand
2012
Introduction of the new line extender
SCAVI & RAY HUGO / Foundation of
MBG Foodservice GmbH: new sales
partner of zengo® (Germany and Austria)
/ Launch of FRUTINIO “Orange” and
“Lemon” in conjunction with Italian
spring water producer ACQUA MORELLI
SCAVI & RAY HUGO / Foundation of
MBG Foodservice GmbH: new sales
partner of zengo® (Germany and Austria)
/ Launch of FRUTINIO “Orange” and
“Lemon” in conjunction with Italian
spring water producer ACQUA MORELLI
2011
Product launch SCAVI & RAY SPRIZZIONE /
Launch of the DOS MAS brand (cinnamon
liqueur refined with tequila) / JOHN‘S
Cordial Mixer brand purchased – brand and
products relaunched / Acquisition of
distribution rights for ganic® vitaminwater
/ Product launch effect® Energy Sticks
Launch of the DOS MAS brand (cinnamon
liqueur refined with tequila) / JOHN‘S
Cordial Mixer brand purchased – brand and
products relaunched / Acquisition of
distribution rights for ganic® vitaminwater
/ Product launch effect® Energy Sticks
2010
Launch of THREE SIXTY Energy & Vodka, THREE
SIXTY Bitter Lemon & Vodka and THREE SIXTY
Cranberry & Vodka in cans / Launch of
SCAVI & RAY Winery: Il Bianco and Il Rosso,
Grappa Oro 1.75 l bottle / Product launch of
SCAVI & RAY Ice Prestige and Fashion Edition
SIXTY Bitter Lemon & Vodka and THREE SIXTY
Cranberry & Vodka in cans / Launch of
SCAVI & RAY Winery: Il Bianco and Il Rosso,
Grappa Oro 1.75 l bottle / Product launch of
SCAVI & RAY Ice Prestige and Fashion Edition
2009
Launch of the brand MASAI – Marula Flavoured
Cider / Expansion of the SCAVI & RAY portfolio:
Premium Grappas / Acquisition of the distribution
rights for the premium water PERRIER in Germany
/ Acquisition of the distribution rights for the herb
lemonade Almdudler in Germany
Cider / Expansion of the SCAVI & RAY portfolio:
Premium Grappas / Acquisition of the distribution
rights for the premium water PERRIER in Germany
/ Acquisition of the distribution rights for the herb
lemonade Almdudler in Germany
2008
Product launch of effect®zero / Rose’s range
extended to include Rose’s Mojito / Relocation
to the new Head Office in Paderborn / SALITOS
CUBA LIBRE is added to the SALITOS family
/ Acquisition of distribution rights for the herb
spirit MEYER’S BITTER from the E. Eduard
Meyer GmbH, Stadthagen
extended to include Rose’s Mojito / Relocation
to the new Head Office in Paderborn / SALITOS
CUBA LIBRE is added to the SALITOS family
/ Acquisition of distribution rights for the herb
spirit MEYER’S BITTER from the E. Eduard
Meyer GmbH, Stadthagen
2007
Introduction of the umbrella brand SCAVI & RAY
Winery / Production of the international
effect®-TV ad and launch of the worldwide
communication campaign “no effect without
effect®” / Expansion of the SALITOS range:
SALITOS CERVEZA and SALITOS MOJITO
Winery / Production of the international
effect®-TV ad and launch of the worldwide
communication campaign “no effect without
effect®” / Expansion of the SALITOS range:
SALITOS CERVEZA and SALITOS MOJITO
2006
Exclusive distribution of the brand Snapple in
Germany / Exclusive distribution of the brand
Rose’s in Germany / Acquisition of distribution
rights for the Orangina brand
Germany / Exclusive distribution of the brand
Rose’s in Germany / Acquisition of distribution
rights for the Orangina brand
2005
Acquisition of worldwide distribution rights for
the brand SCAVI & RAY Prosecco / Company
name changed to MBG INTERNATIONAL
PREMIUM BRANDS GmbH
the brand SCAVI & RAY Prosecco / Company
name changed to MBG INTERNATIONAL
PREMIUM BRANDS GmbH
2004
Launch of the THREE SIXTY VODKA brand
2003
Acquisition of exclusive distribution rights for the
brand WATER JOE®
brand WATER JOE®
2002
Launch of the effect®, SALITOS ICE and SALITOS
GINGER ALE brands
GINGER ALE brands
2000
Launch of SALITOS TEQUILA FLAVOURED Beer
/ Long-term distribution and cooperation
agreement with the SALITOS Brewing Company
/ Long-term distribution and cooperation
agreement with the SALITOS Brewing Company
1998
Company renamed as Miller Brands Germany GmbH (MBG)
1995
Long-term distribution and marketing
cooperation agreement with the Miller
Brewing Company
cooperation agreement with the Miller
Brewing Company
1994
Marketing of Sol Mexican Beer begins
1993
Foundation of P.O.S. Marketing + Vertrieb GmbH