IF IT’S LIQUID, WE LOVE IT ESTD. 1993

The foundation of P.O.S. Marketing + Vertrieb GmbH in 1993 marked the beginning of a global success story. The MBG Group has always had a special place in the beverage market because of its clear growth course. Our innovative own-name brands, reputable sales brands, convincing conceptual work and incredible dynamism allow us to create strong on- and off-trade brands across the globe. The MBG Group, which employs 250 people, has an annual revenue of more than 200 million euros and an output of over a million hectolitres.

null

2021

Product launch of Salitos Pink in Spain

null

2020/2021

Expansion of the HENDERSON AND SONS
range with three nuts (Crunchy/Wasabi/
Sweet & Salty) and two quinoa snacks
(Hot Chilli/Spicy Tomato) –
effect® Vodka & Guava Premix

null

2020

Product Launch Scavi & Ray Prosecco DOC Rosé

null

2020

Product launch effect® BCAA (4 varieties)

null

2019

Distribution rights for the brand MERMAID GIN

null

2019

Launch of the brand 9 MILE Vodka

null

2019

Product launch effect® BLACK AÇAÍ,
effect® Cola Zero, Cola Orange Zero
and Sport Active / Facelift of the
effect® Vodka & Energy can

null

2019

effect® Red Dot Design Award 2019 Winner

null

2019

Product Launch MAHIKI Premix Cocktails:
MAHIKI Passion Fruit and MAHIKI Pineapple
as well as MAHIKI White Coconut

null

2019

Product Launch SALITOS Cerveza
and SALITOS Tequila Spirits

null

2019

Product launch four SCAVI Premix cans

null

2019

Distribution rights for the brand
PUERTO DE INDIAS

null

2017/2018

Proportionate acquisition of Taihiti Ltd.
Exclusive distribution rights for the entire
MAHIKI rum range / Acquisition of distribution
rights for the SILENT POOL GIN brand

null

2017/2018

Premix cans GOLDBERG /
Extension of the GOLDBERG range
with INDIAN HIBISCUS TONIC and
JAPANESE YUZU TONIC

null

2017/2018

DOS MAS HAZEL Shot, SUCCO DI MORELLI
Bellini, effect® new flavours (5 Varieties),
ganic® teas (Austria), Lineextender JOHN’S

null

2017/2018

Schneider & Levi product range

null

2017/2018

Acquisition of distribution rights for the
AriZona brand / Expansion of the
HENDERSON AND SONS range
with four popcorn tastes

null

2016

Product Launch SCAVI & RAY Al Cioccolata,
SCAVI & RAY Lambrusco and Moscato /
Exclusive SCAVI & RAY Oktoberfest Edition

null

2016

Product Launch HENDERSON AND SONS
Tortilla Chips, HENDERSON AND SONS Dips,
HENDERSON AND SONS Nuts,
HENDERSON AND SONS Frozen Smoothies

null

2016

Product Launch SALITOS Blue /
DOS MAS Kiss Shot /
Cazcabel Tequila Reposado

null

2016

Acquisition of the distribution rights for
the brands DICTADOR Rum and Muli 68 /
Expansion of the GOLDBERG Range
with GOLDBERG Ginger Beer

2015

effect® German Supporters Edition wins
the German Design Award 2016

2015

Productlaunch effect® 1L-Can / SCAVI & RAY
PROSECCO SUPERIORE VALDOBBIADENE
DOCG / SALITOS TEQUILA/ICE Alubottle /
GOLDBERG Bone-Dry Tonic / DOS MAS PiNK
SHOT and DOS MAS FiRE SHOT

2015

Launch of the brands IL SANTO and KVASS

2015

Acquisition of worldwide distribution rights for
the brand AQUA GYM /Acquisition of distribution
rights (Spain/Germany) for the brands CAZCABEL,
REKORDERLIG and Feel Good Teas

2014

Productlaunch of SCAVI & RAY ALKOHOLFREI,
SCAVI & RAY ALKOHOLFREI ROSATO, SCAVI & RAY
ALKOHOLFREI IL ROSSO, SCAVI & RAY
ALKOHOLFREI IL BIANCO and SCAVI & RAY
PROSECCO MOMENTO D’ORO / Productlaunch
THREE SIXTY VODKA BLACK 42 EDITION /
Expansion of the GOLDBERG Range:
GOLDBERG Soda Water / effect® German Supporters
Edition wins the Red Dot Award 2014

2013

Launch of the GOLDBERG, SEARS and ACQUA
MORELLI brands / Winner of the red dot design
award 2013 for the outstanding design of the
GOLDBERG brand

2012

Introduction of the new line extender
SCAVI & RAY HUGO / Foundation of
MBG Foodservice GmbH: new sales
partner of zengo® (Germany and Austria)
/ Launch of FRUTINIO “Orange” and
“Lemon” in conjunction with Italian
spring water producer ACQUA MORELLI

2011

Product launch SCAVI & RAY SPRIZZIONE /
Launch of the DOS MAS brand (cinnamon
liqueur refined with tequila) / JOHN‘S
Cordial Mixer brand purchased – brand and
products relaunched / Acquisition of
distribution rights for ganic® vitaminwater
/ Product launch effect® Energy Sticks

2010

Launch of THREE SIXTY Energy & Vodka, THREE
SIXTY Bitter Lemon & Vodka and THREE SIXTY
Cranberry & Vodka in cans / Launch of
SCAVI & RAY Winery: Il Bianco and Il Rosso,
Grappa Oro 1.75 l bottle / Product launch of
SCAVI & RAY Ice Prestige and Fashion Edition

2009

Launch of the brand MASAI – Marula Flavoured
Cider / Expansion of the SCAVI & RAY portfolio:
Premium Grappas / Acquisition of the distribution
rights for the premium water PERRIER in Germany
/ Acquisition of the distribution rights for the herb
lemonade Almdudler in Germany

2008

Product launch of effect®zero / Rose’s range
extended to include Rose’s Mojito / Relocation
to the new Head Office in Paderborn / SALITOS
CUBA LIBRE is added to the SALITOS family
/ Acquisition of distribution rights for the herb
spirit MEYER’S BITTER from the E. Eduard
Meyer GmbH, Stadthagen

2007

Introduction of the umbrella brand SCAVI & RAY
Winery / Production of the international
effect®-TV ad and launch of the worldwide
communication campaign “no effect without
effect®” / Expansion of the SALITOS range:
SALITOS CERVEZA and SALITOS MOJITO

2006

Exclusive distribution of the brand Snapple in
Germany / Exclusive distribution of the brand
Rose’s in Germany / Acquisition of distribution
rights for the Orangina brand

2005

Acquisition of worldwide distribution rights for
the brand SCAVI & RAY Prosecco / Company
name changed to MBG INTERNATIONAL
PREMIUM BRANDS GmbH

2004

Launch of the THREE SIXTY VODKA brand

2003

Acquisition of exclusive distribution rights for the
brand WATER JOE®

2002

Launch of the effect®, SALITOS ICE and SALITOS
GINGER ALE brands

2000

Launch of SALITOS TEQUILA FLAVOURED Beer
/ Long-term distribution and cooperation
agreement with the SALITOS Brewing Company

1998

Company renamed as Miller Brands Germany GmbH (MBG)

1995

Long-term distribution and marketing
cooperation agreement with the Miller
Brewing Company

1994

Marketing of Sol Mexican Beer begins

1993

Foundation of P.O.S. Marketing + Vertrieb GmbH