IF IT’S LIQUID, WE LOVE IT ESTD. 1993

The foundation of P.O.S. Marketing + Vertrieb GmbH in 1993 marked the beginning of a global success story. The MBG Group has always had a special place in the beverage market because of its clear growth course. Our innovative own-name brands, reputable sales brands, convincing conceptual work and incredible dynamism allow us to create strong on- and off-trade brands across the globe. The MBG Group, which employs 250 people, has an annual revenue of more than 200 million euros and an output of over a million hectolitres.

2015

effect® German Supporters Edition wins
the German Design Award 2016

2015

Productlaunch effect® 1L-Can / SCAVI & RAY
PROSECCO SUPERIORE VALDOBBIADENE
DOCG / SALITOS TEQUILA/ICE Alubottle /
GOLDBERG Bone-Dry Tonic / DOS MAS PiNK
SHOT and DOS MAS FiRE SHOT

2015

Launch of the brands IL SANTO and KVASS

2015

Acquisition of worldwide distribution rights for
the brand AQUA GYM /Acquisition of distribution
rights (Spain/Germany) for the brands CAZCABEL,
REKORDERLIG and Feel Good Teas

2014

Productlaunch of SCAVI & RAY ALKOHOLFREI,
SCAVI & RAY ALKOHOLFREI ROSATO, SCAVI & RAY
ALKOHOLFREI IL ROSSO, SCAVI & RAY
ALKOHOLFREI IL BIANCO and SCAVI & RAY
PROSECCO MOMENTO D’ORO / Productlaunch
THREE SIXTY VODKA BLACK 42 EDITION /
Expansion of the GOLDBERG Range:
GOLDBERG Soda Water / effect® German Supporters
Edition wins the Red Dot Award 2014

2013

Launch of the GOLDBERG, SEARS and ACQUA
MORELLI brands / Winner of the red dot design
award 2013 for the outstanding design of the
GOLDBERG brand

2012

Introduction of the new line extender
SCAVI & RAY HUGO / Foundation of
MBG Foodservice GmbH: new sales
partner of zengo® (Germany and Austria)
/ Launch of FRUTINIO “Orange” and
“Lemon” in conjunction with Italian
spring water producer ACQUA MORELLI

2011

Product launch SCAVI & RAY SPRIZZIONE /
Launch of the DOS MAS brand (cinnamon
liqueur refined with tequila) / JOHN‘S
Cordial Mixer brand purchased – brand and
products relaunched / Acquisition of
distribution rights for ganic® vitaminwater
/ Product launch effect® Energy Sticks

2010

Launch of THREE SIXTY Energy & Vodka, THREE
SIXTY Bitter Lemon & Vodka and THREE SIXTY
Cranberry & Vodka in cans / Launch of
SCAVI & RAY Winery: Il Bianco and Il Rosso,
Grappa Oro 1.75 l bottle / Product launch of
SCAVI & RAY Ice Prestige and Fashion Edition

2009

Launch of the brand MASAI – Marula Flavoured
Cider / Expansion of the SCAVI & RAY portfolio:
Premium Grappas / Acquisition of the distribution
rights for the premium water PERRIER in Germany
/ Acquisition of the distribution rights for the herb
lemonade Almdudler in Germany

2008

Product launch of effect®zero / Rose’s range
extended to include Rose’s Mojito / Relocation
to the new Head Office in Paderborn / SALITOS
CUBA LIBRE is added to the SALITOS family
/ Acquisition of distribution rights for the herb
spirit MEYER’S BITTER from the E. Eduard
Meyer GmbH, Stadthagen

2007

Introduction of the umbrella brand SCAVI & RAY
Winery / Production of the international
effect®-TV ad and launch of the worldwide
communication campaign “no effect without
effect®” / Expansion of the SALITOS range:
SALITOS CERVEZA and SALITOS MOJITO

2006

Exclusive distribution of the brand Snapple in
Germany / Exclusive distribution of the brand
Rose’s in Germany / Acquisition of distribution
rights for the Orangina brand

2005

Acquisition of worldwide distribution rights for
the brand SCAVI & RAY Prosecco / Company
name changed to MBG INTERNATIONAL
PREMIUM BRANDS GmbH

2004

Launch of the THREE SIXTY VODKA brand

2003

Acquisition of exclusive distribution rights for the
brand WATER JOE®

2002

Launch of the effect®, SALITOS ICE and SALITOS
GINGER ALE brands

2000

Launch of SALITOS TEQUILA FLAVOURED Beer
/ Long-term distribution and cooperation
agreement with the SALITOS Brewing Company

1998

Company renamed as Miller Brands Germany GmbH (MBG)

1995

Long-term distribution and marketing
cooperation agreement with the Miller
Brewing Company

1994

Marketing of Sol Mexican Beer begins

1993

Foundation of P.O.S. Marketing + Vertrieb GmbH