Beverage group takes over general import for German spirits company BEHN
From now on, MBG España is taking over the exclusive general import of individual brands of the spirits company Waldemar BEHN, Eckernförde/Germany. The innovative group MBG International Premium Brands GmbH, Paderborn/Germany, started its own business in Spain in 2011 with MBG España SLU (www.mbg-espana.com/es/portada). It took just one year to achieve massive success. On the Balearic Islands alone, turnover rose further to € 4 million this year.
For the spirits manufacturer BEHN, MBG España is taking over the distribution of such well-established top brands as Dooleys and Küstennebel. “This portfolio growth reflects the confidence of top beverage manufacturers in the performance and marketing know-how of MBG’s young organisation in Spain”, Andreas W. Herb, Managing Director MBG Group, is happy to announce.
Growth at all levels
As it takes over the general import business, the team of MBG España is also growing. Correspondingly, the sales team on the Balearics alone has been expanded by six more employees. The headquarter in Llucmajor on Mallorca is also looking towards continental Spain. The company is planning to establish its own logistics centre in the Barcelona area.