IF IT’S LIQUID, WE LOVE IT ESTD. 1993

The foundation of P.O.S. Marketing + Vertrieb GmbH in 1993 marked the beginning of a global success story. The MBG Group has always had a special place in the beverage market because of its clear growth course. Our innovative own-name brands, reputable sales brands, convincing conceptual work and incredible dynamism allow us to create strong on- and off-trade brands across the globe. The MBG Group, which employs 250 people, has an annual revenue of more than 200 million euros and an output of over a million hectolitres.

2015

effect® German Supporters Edition wins the German Design Award 2016

2015

Productlaunch effect® 1L-Can / SCAVI & RAY PROSECCO SUPERIORE VALDOBBIADENE DOCG / SALITOS TEQUILA/ICE Alubottle / GOLDBERG Bone-Dry Tonic / DOS MAS PiNK SHOT and DOS MAS FiRE SHOT

2015

Launch of the brands IL SANTO and KVASS

2015

Acquisition of worldwide distribution rights for the brand AQUA GYM /Acquisition of distribution rights (Spain/Germany) for the brands CAZCABEL, REKORDERLIG and Feel Good Teas

2014

Productlaunch of SCAVI & RAY ALKOHOLFREI, SCAVI & RAY ALKOHOLFREI ROSATO, SCAVI & RAY ALKOHOLFREI IL ROSSO, SCAVI & RAY ALKOHOLFREI IL BIANCO and SCAVI & RAY PROSECCO MOMENTO D’ORO / Productlaunch THREE SIXTY VODKA BLACK 42 EDITION / Expansion of the GOLDBERG Range: GOLDBERG Soda Water / effect® German Supporters Edition wins the Red Dot Award 2014

2013

Launch of the GOLDBERG, SEARS and ACQUA MORELLI brands / Winner of the red dot design award 2013 for the outstanding design of the GOLDBERG brand

2012

Introduction of the new line extender SCAVI & RAY HUGO / Foundation of MBG Foodservice GmbH: new sales partner of zengo® (Germany and Austria) / Launch of FRUTINIO “Orange” and “Lemon” in conjunction with Italian spring water producer ACQUA MORELLI

2011

Product launch SCAVI & RAY SPRIZZIONE / Launch of the DOS MAS brand (cinnamon liqueur refined with tequila) / JOHN‘S Cordial Mixer brand purchased – brand and products relaunched / Acquisition of distribution rights for ganic® vitaminwater / Product launch effect® Energy Sticks

2010

Launch of THREE SIXTY Energy & Vodka, THREE SIXTY Bitter Lemon & Vodka and THREE SIXTY Cranberry & Vodka in cans / Launch of SCAVI & RAY Winery: Il Bianco and Il Rosso, Grappa Oro 1.75 l bottle / Product launch of SCAVI & RAY Ice Prestige and Fashion Edition

2009

Launch of the brand MASAI – Marula Flavoured Cider / Expansion of the SCAVI & RAY portfolio: Premium Grappas / Acquisition of the distribution rights for the premium water PERRIER in Germany / Acquisition of the distribution rights for the herb lemonade Almdudler in Germany

2008

Product launch of effect®zero / Rose’s range extended to include Rose’s Mojito / Relocation to the new Head Office in Paderborn / SALITOS CUBA LIBRE is added to the SALITOS family / Acquisition of distribution rights for the herb spirit MEYER’S BITTER from the E. Eduard Meyer GmbH, Stadthagen

2007

Introduction of the umbrella brand SCAVI & RAY Winery / Production of the international effect®-TV ad and launch of the worldwide communication campaign “no effect without effect®” / Expansion of the SALITOS range: SALITOS CERVEZA and SALITOS MOJITO

2006

Exclusive distribution of the brand Snapple in Germany / Exclusive distribution of the brand Rose’s in Germany / Acquisition of distribution rights for the Orangina brand

2005

Acquisition of worldwide distribution rights for the brand SCAVI & RAY Prosecco / Company name changed to MBG INTERNATIONAL PREMIUM BRANDS GmbH

2004

Launch of the THREE SIXTY VODKA brand

2003

Acquisition of exclusive distribution rights for the brand WATER JOE®

2002

Launch of the effect®, SALITOS ICE and SALITOS GINGER ALE brands

2000

Launch of SALITOS TEQUILA FLAVOURED Beer / Long-term distribution and cooperation agreement with the SALITOS Brewing Company

1998

Company renamed as Miller Brands Germany GmbH (MBG)

1995

Long-term distribution and marketing cooperation agreement with the Miller Brewing Company

1994

Marketing of Sol Mexican Beer begins

1993

Foundation of P.O.S. Marketing + Vertrieb GmbH