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MBG España meets Great Britain

Takeover of general imports for Halewood International

 

On the Balearics alone, the revenues of MBG España this year will further increase to reach 4 million. The rapidly growing success of the Spanish organisation of the MBG Group (MBG International Premium Brands GmbH, Paderborn) has now also convinced the British beverage group Halewood International. From now on, MBG will be taking over general imports for individual brands from the British beverage group. The current focus is on distributing the brands CRABBIE’S Ginger Beer and LAMBRINI (fruit wine and cider).

 

All-round competence
The headquarters of MBG España are located in Llucmajor on Mallorca, where under the management of Juan Carlos Alonso Martin the company is constantly working to expand the portfolio of the spirits competence of the MBG Group. “Thanks to our dynamic CEO, who has put together an excellent team in Spain, I am sure that MBG España can easily achieve the planned revenues of 20 million and thus contribute to our Group achieving or even beating its target of 500 million euros in revenues by 2022”, says Andreas W. Herb, managing partner of the MBG Group.

 

Halewood International and MBG España
Halewood International, Liverpool, (www.halewood-int.com) is one of the largest independent British drinks groups. Over 1,000 employees work constantly to develop the product portfolio, which extends from water and wine through beer to rum. Halewood International was founded in 1978 by the late John Halewood, whose vision drove the business continually forward, and whose family are continuing in that tradition.


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