2014

  • Introduction Scavi & Ray Gold Edition
  • Launch Scavi & Ray Non- alcoholic wines for UAE
  • Introduction THREE SIXTY Maracuja in slim can
  • Launch SALITOS WM - Brazil Edition
  • Launch effect® Wm supporters edition

2013

  • Acquisition of the majority stake in The Feel Good Drinks Company Ltd, UK
  • Launch of GOLDBERG (BitterLemon, TonicWater, GingerAle, GingerIntense)
  • TOP-Deal: GOLDBERG on board on all Lufthansa flights worldwide!
  • Launch of SEARS GIN
  • MBG AppMaker - the new App solution for the on trade & Co.
  • Launch of ACQUA MORELLI - Italian Premium Water


2012

  • Introduction of the new line extender SCAVI & RAY HUGO                       
  • Launch of the SCAVI & RAY HUGO Piccolo Edition                        
  • MBG Foodservice GmbH founded: new sales partner of Zengo® (Germany and Austria)                        
  • Launch of the brand FRUTINIO "Orange" and "Lemon" in conjunction with the Italian mineral water company Acqua Morelli                       
  • Acquisition of distribution rights for the brand SCAVI & RAY repurchased from Schwarze & Schlichte
  • Launch of effect® 0.5 l can
  • Launch of Perrier 0.33 l can 
  • Launch of Perrier 1.0 l PET bottle

 

2011

  • Introduction of  SCAVI & RAY SPRIZZIONE
  • Launch of MBG’s own brand DOS MAS (cinnamon liqueur refined with tequila) 
  • Acquisition of the brand JOHN'S Cordial Mixer: relaunch and new product range consisting of the flavours LIME JUICE, LEMON SQUASH, CITRON JUICE 
  • JOHN'S product family extended to include JOHN'S "Elderflower" 
  • Acquisition of distribution rights for ganíc® vitamin waters 
  • Product launch effect® Energy Sticks 
  • Snapple product range extended to include the new flavours Snapple Pretty in Pink Lemonade and Snapple Blushing Snapple Apple   
  • Launch of SALITOS ICE 650 ml king-size bottle                       

 

2010

  • Starting on 31.12.2010, Inventis GmbH, Paderborn, acquires the shares previously in the hands of Krombacher Brauerei brewery and with them a 49.8% controlling interest in MBG
  • Launch of the THREE SIXTY long drinks in the Slim Can THREE SIXTY Energy & Vodka, THREE SIXTY Bitter Lemon & Vodka and THREE SIXTY Cranberry & Vodka
  • Launch of the SCAVI & RAY premium wines Il Bianco and Il Rosso
  • Launch of the SCAVI & RAY Grappa Oro 1.75l prestige bottle
  • Launch of the SCAVI & RAY Fashion Edition
  • Launch of the THREE SIXTY VODKA 3.00l bottle

 

2009

  • Product launch of MASAI - Marula Flavoured Cider
  • Launch of the Italian Premium grappa
  • Launch of the SALITOS 650 ml king-sized bottle
  • Launch of the SCAVI & RAY Rosato piccolo bottle
  • Launch of the THREE SIXTY VODKA 4cl Miniature Edition
  • Launch of the MEYER'S BITTER 4cl Miniature Edition
  • Acquisition of the distribution rights for the premium water Perrier
  • Acquisition of the distribution rights for the herb lemonade Almdudler

 

2008

  • corky´s range extended to include corky´s Strawberry Cream and Chocolate Orange
  • Addition of the sugar-free version effect® zero to the effect® range
  • Design re-launch of the WATER JOE® brand
  • The effect® can returns to the German market
  • Launch of the THREE SIXTY VODKA 4cl Miniature Edition
  • Rose´s range extended to include Rose´s Mojito
  • Company moves into new building
  • Launch of MEYER'S BITTER and addition of MEYER'S BITTER German Field and Alpine Herbs to the range
  • Extension of the SALITOS family to include SALITOS CUBA LIBRE
  • Acquisition of distribution rights for the herb spirit MEYER’S BITTER in hotels and restaurants from E. Eduard Meyer GmbH, Stadthagen

 

2007

  • Introduction of the international brand corky’s® in Germany
  • Introduction of the umbrella brand SCAVI & RAY Winery with the launch of the Italian premium wines
  • Strategic cooperation with Schwarze & Schlichte Markenvertrieb GmbH & Co KG (brand distribution company) to strengthen THREE SIXTY VODKA at retail outlets and Angel d’Or in the catering trade
  • Production of the international effect® TV and cinema advertisement, launch of the worldwide communication campaign "no effect without effect®"
  • Expansion of the SALITOS range: SALITOS CERVEZA and SALITOS MOJITO
  • Relaunch of the SALITOS brand (introduction of an umbrella brand)

 

2006

  • Exclusive distribution of the brand Snapple in Germany
  • Exclusive distribution of the brand Rose´s in Germany
  • Acquisition of distribution rights for the Orangina brand for the German catering industry

 

2005

  • Acquisition of worldwide distribution rights for the SCAVI & RAY Prosecco brand
  • Acquisition of worldwide distribution rights for Krombacher Extra Mild in scene bars and restaurants
  • Company name changed to MBG International Premium Brands GmbH

 

2004

  • Launch of MBG's own brand THREE SIXTY VODKA
  • Acquisition of distribution rights for the brand Cab Cola & Beer iin scene bars and restaurants
  • The Krombacher Brauerei brewery acquires 49.8% of MBG share capital

 

2003

  • Acquisition of exclusive distribution rights for the brand WATER JOE®

 

2002

  • Launch of MBG's own brand effect®
  • Launch of SALITOS ICE 
  • Launch of SALITOS GINGER ALE

 

2000

  • Launch of SALITOS TEQUILA FLAVOURED Beer
  • Long-term distribution and marketing co-operation agreement with the SALITOS Brewing Company

 

1998

  • Company renamed as Miller Brands Germany GmbH (MBG), based in Paderborn

 

1995

  • Long-term distribution and marketing co-operation agreement with the Miller Brewing Company

 

1994

  • Marketing of Sol Mexican Beer begins

 

1993

  • Foundation of P.O.S. Marketing + Vertrieb GmbH

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