2011

• Addition of Sprizzione to the SCAVI & RAY range

 

 

2010

• Starting on 31.12.2010, Inventis GmbH, Paderborn, acquires the shares previously in the hands of Krombacher Brauerei brewery and with them a 49.8% controlling interest in MBG
• Launch of the THREE SIXTY long drinks in the Slim Can THREE SIXTY Energy & Vodka, THREE SIXTY Bitter Lemon & Vodka and THREE SIXTY Cranberry & Vodka
• Launch of the SCAVI & RAY premium wines Il Bianco and Il Rosso
• Launch of the SCAVI & RAY Grappa Oro 1.75l prestige bottle
• Launch of the SCAVI & RAY Fashion Edition
• Launch of the THREE SIXTY VODKA 3.00l bottle

 

2009

• Product launch of MASAI - Marula Flavoured Cider
• Launch of the Italian Premium grappa
• Launch of the SALITOS 650 ml king-sized bottle
• Launch of the SCAVI & RAY Rosato piccolo bottle
• Launch of the THREE SIXTY VODKA 4cl Miniature Edition
• Launch of the MEYER'S BITTER 4cl Miniature Edition
• Acquisition of the distribution rights for the premium water Perrier
• Acquisition of the distribution rights for the herb lemonade Almdudler

 

2008

• corky´s range extended to include corky´s Strawberry Cream and Chocolate Orange
• Addition of the sugar-free version effect® zero to the effect® range
• Design re-launch of the WATER JOE® brand
• The effect® can returns to the German market
• Launch of the THREE SIXTY VODKA 4cl Miniature Edition
• Rose´s range extended to include Rose´s Mojito
• Company moves into new building
• Launch of MEYER'S BITTER and addition of MEYER'S BITTER German Field and Alpine Herbs to the range
• Extension of the SALITOS family to include SALITOS CUBA LIBRE
• Acquisition of distribution rights for the herb spirit MEYER’S BITTER in hotels and restaurants from E. Eduard Meyer GmbH, Stadthagen

 

2007

• Introduction of the international brand corky’s® in Germany
• Introduction of the umbrella brand SCAVI & RAY Winery with the launch of the Italian premium wines
• Strategic cooperation with Schwarze & Schlichte Markenvertrieb GmbH & Co KG (brand distribution company) to strengthen THREE SIXTY VODKA at retail outlets and Angel d’Or in the catering trade
• Production of the international effect® TV and cinema advertisement, launch of the worldwide communication campaign "no effect without effect®"
• Expansion of the SALITOS range: SALITOS CERVEZA and SALITOS MOJITO
• Relaunch of the SALITOS brand (introduction of an umbrella brand)

 

2006

• Exclusive distribution of the brand Snapple in Germany
• Exclusive distribution of the brand Rose´s in Germany
• Acquisition of distribution rights for the Orangina brand for the German catering industry

 

2005

• Acquisition of worldwide distribution rights for the SCAVI & RAY Prosecco brand
• Acquisition of worldwide distribution rights for Krombacher Extra Mild in scene bars and restaurants
• Company name changed to MBG International Premium Brands GmbH

 

2004

• Launch of MBG's own brand THREE SIXTY VODKA
• Acquisition of distribution rights for the brand Cab Cola & Beer iin scene bars and restaurants
• The Krombacher Brauerei brewery acquires 49.8% of MBG share capital

 

2003

• Acquisition of exclusive distribution rights for the brand WATER JOE®

 

2002

• Launch of MBG's own brand effect®
• Launch of SALITOS ICE 
• Launch of SALITOS GINGER ALE

 

2000

• Launch of SALITOS TEQUILA FLAVOURED Beer
• Long-term distribution and marketing co-operation agreement with the SALITOS Brewing Company

 

1998

• Company renamed as Miller Brands Germany GmbH (MBG), based in Paderborn

 

1995

• Long-term distribution and marketing co-operation agreement with the Miller Brewing Company

 

1994

• Marketing of Sol Mexican Beer begins

 

1993

• Foundation of P.O.S. Marketing + Vertrieb GmbH