History

We have loved liquids since 1993

Our global success story began in 1993 as a P.O.S. Marketing   +   Vertrieb GmbH: the MBG Group has always been characterised by a clear growth course in the liquid market. With innovative own brands, well-known sales brands and unparalleled drive, we establish strong brands in the catering industry and retail around the world. With over 250 employees, the MBG Group currently generates over €240 million.

2024

Relaunch:
SALITOS MOJITO Export

Produktlaunch:
SALITOS Mango Margarita 3l,
effect® GRAPE MINT

Change:
SALITOS „Tequila“ to „Original“

2023

Product launch:
LP 4:20 Single-use e-cigarette, effect® Ice Sticks

2023

Product launch:
GOLDBERG Premium Cola, SALITOS Strawberry Margarita, HAYNES Finest Caribbean Rum

2022

Product launch:
SCAVI & RAY Crema di Limoncello, GOLDBERG Wild Berry, effect® Coconut Blueberry, effect® Bubble Gum, MEYER’s Bitter in a slim clay bottle

2022

Product launch effect® WATERMELON SPLASH

Launch of SEARS alcohol free; SEARS Original and SEARS Gin

2021

Extention of HENDERSON AND SONS Product range with quinoa snacks (Hot Chilli/Spicy Tomato)

2021

Extention of HENDERSON AND SONS Product range with nut varieties (Crunchy/Wasabi/Selected Mix)

2021

Launch of SALITOS Pink

Extension of GOLDBERG range with Pink Grapefruit and Mediterranean Tonic

2021

Extension of Ready-to-Drink range with effect Vodka & Guava as well as 9 MILE Vodka & Lemon and Vodka & Maracuja

2020

Product launch of SCAVI & RAY Prosecco DOC Rosé as well as Alla Vaniglia

SCAVI & RAY line extension of pure grape vine range

2020

Product Launch:
effect® BCAA Energy (4 Varieties)

2020

Acquisition of the sales and distribution rights for CUTTY SARK Scotch Whisky

Product launches of MAHIKI WHITE Coconut and MAHIKI White coconut Pina Colada and Cherry premixes

2019

Launch of the brand 9 MILE Vodka

Acquisition of the sales and distribution rights for the MERMAID as well as PUERTO DE INDIAS gin ranges

2019

Product launch effect® BLACK AÇAÍ and facelift of the effect® Vodka & Energy premix can

2019

Product relaunches of SALITOS Cerveza and SALITOS Tequila Spirits

2017/2018

Extension of the HENDERSON AND SONS range with four popcorn tastes

2017/2018

Extension of the GOLDBERG range with INDIAN HIBISCUS TONIC and JAPANESE YUZU TONIC

2017/2018

Product launches of SUCCO DI MORELLI Bellini, effect® new flavours (5 tastes), launch of ganic® teas in Austria, range extension for JOHN’S

2017/2018

Product launches of DOS MAS HAZEL SHOT

Share acquision of Taihiti Ltd. with an exclusive distribution agreement for the Mahiki rum portfolio

Acquisition of the distribution rights for the brand SILENT POOL gin

2017/2018

Acquisition of the sales and distribution rights for the AriZona range

Acquisition of the sales and distribution rights for the Schneider & Levi range of premium spirits

Product launch: Lineextender John’s

2016

Product launch:
DOS MAS KISS SHOT, CAZCABEL TEQUILA Reposado,

Expansion of the GOLDBERG range with GOLDBERG Ginger Beer

2016

Product launches of SCAVI & RAY Al Cioccolata, Lambrusco and Moscato

2016

Product launch:
HENDERSON AND SONS Frozen Smoothies

2016

Product launch:
HENDERSON AND SONS Tortilla Chips, Dips, Nuts

2016

Acquisition of the sales and distribution rights for the brands DICTADOR Rum and Muli68 Herbal Liqueur

Product launch: SALITOS BLUE

2015

Product launch of GOLDBERG Bone-Dry Tonic, DOS MAS PiNK SHOT and DOS MAS FiRE SHOT

2015

Product launches of SCAVI   &   RAY Prosecco Superiore Valdobbiadene DOCG, SALITOS Tequila / Ice Alubottle

2015

Acquisition of the worldwide distribution rights for the AQUA GYM brand

Acquisition of the distribution rights for Spain and Germany for the brands CAZCABEL and Feel Good Teas

Launch of the brand IL SANTO

2014

Product Launch:
THREE SIXTY VODKA BLACK   42 Edition

Extension of the GOLDBERG range with the addition GOLDBERG Soda Water

2014

Product launches:
SCAVI & RAY ALCOHOL FREE: SPARKLING,
ROSATO, IL ROSSO and IL BIANCO
SCAVI & RAY PROSECCO MOMENTO D’ORO

2013

Launch of the brands GOLDBERG, SEARS and ACQUA MORELLI

2012

Introduction of the SCAVI & RAY line extender
SCAVI & RAY HUGO and White Grape Establishment of the MBG FOODSERVICE GmbH

2011

Product launch SCAVI & RAY SPRIZZIONE

Launch of the brand DOS MAS

Outright purchase of the JOHN’S Cordial trade mark Relaunch of the brand and product range

The acquisition of the sales and distribution rights for ganíc® vitamin water

Launch of effect® Energy Sticks

2010

Launch of SCAVI & RAY Winery: IL BIANCO and IL ROSSO, GRAPPA ORO 1,75 l

Product launch SCAVI & RAY Ice Prestige

2009

Launch of the brand MASAI – The Marula Flavoured Cider

Acquisition of the sales, marketing and distribution rights in Germany for the premium water brand PERRIER

Acquisition of the sales, marketing and distribution rights in Germany for the Herbal Lemonade Almdudler

2008

Launch of effect® zero

Relocation of operations to new headquarters in Paderborn

Acquisition of the distribution rights for the herbal spirit MEYER’S BITTER from E. Eduard Meyer GmbH, Stadthagen

2007

Launch of the umbrella brand SCAVI & RAY Winery

Growth of the SALITOS range with the additions of SALITOS CERVEZA and SALITOS MOJITO

2006

Appointed exclusive German importer for Snapple

Appointed the exclusive German representative for Rose’s Cordials

Awarded the sole agency and distribution rights for Orangina in Germany

2005

Acquisition of the worldwide distribution rights for the SCAVI & RAY Prosecco brand

Change of name to MBG INTERNATIONAL PREMIUM BRANDS GmbH

2004

Launch of the THREE SIXTY VODKA brand

2003

Acquisition of the exclusive representation rights for the WATER JOE® brand

2002

Launch of the effect®, SALITOS ICE and SALITOS GINGER ALE brands

2000

Launch of the brand SALITOS TEQUILA FLAVOURED Beer

Long term marketing and distribution agreement with the Salitos Brewing Company

1998

Renaming to Miller Brands Germany GmbH (MBG)

1995

Long term sales, marketing and distribution contract with the Miller Brewing Company

1994

Key agency for SOL Mexican Beer

1993

Formal incorporation of P.O.S. Marketing + Vertrieb GmbH